Alkaline Herb Shop was looking for a cleaner, more distinct look to separate themselves from their parent brand, Alkaline Vegan News.
Branding + Packaging with Creme de Mint Studios
Before (above) / After (below)
I simplified the concept of the "flower of life" pattern and geometric forms that I could see in their old logo to create a mark that is much more simple and recognizable. We went with a clinical apothecary look, to both bring fresh air to and build trust in a hand crafted product.
The packaging has been further simplified while the company works through approvals for custom printed labels and to align with FDA requirements. Using this simplified packaging, I've created a consistent look and feel for their image assets for social media and email marketing. As AHS is a young growing brand without an in house photographer, all these assets have been created digitally.
