Chuao Chocolatier was creating a new line of premium chocolate in fan favorite flavors at a lower cost. In a short time frame, we created an abundance of fun design concepts that broke away from the usual minimal Chuao packaging.
While none of these designs were chosen for the final look, rapidly creating concepts was an exciting challenge. I was inspired by California culture, motifs, and colors, while experimenting with some retro-leaning style.
